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Case Study - time for breakfast

One of the larger food groups in the Nordic countries, this cereal producer develops, produces and markets cereal-based foods. Their Breakfast Cereals manufactures and markets oat-based breakfast and snack meal products. They have manufacturing plants in Sweden, Denmark, Norway, Latvia and the Ukraine.

This customer contacted Cox and Plant to design and manufacture Mixing lines for varied cereal including muesli. The range of food products to be conveyed was detailed, including; apple flakes, banana chips, barley flakes, chocolate crispies, chopped nuts, coconut, dark and white chocolate, dates, cornflakes, granulated chocolate, hazelnuts, maize, oat flakes, papaya, peanuts, pineapple, raisins, raspberries, rye flakes, sesame seeds, sliced almonds, strawberries, sugar coated cornflakes, walnuts, wheat flakes and whole nuts.

From this product list there were over 30 separate recipes to be followed for the lines in Sweden, with a throughput of 2000 kilos per hour generating over 4.5 million boxes of muesli every year.

Some products run through roller breaker drums , through graders to ensure it is singular and free flowing and then onto the conveyer feeding the mixing head.

The customer's Quality and R&D Teams came from Sweden to participate in the commissioning trials to ensure that the correct amount of free flowing product came out of the roller breaker drums. The lines are currently being installed on schedule for production in April 2001.
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This is what we think at Cox & Plant:
If you buy cheap-you buy twice!

It's unwise to pay too much,
but it's worse to pay too little.

When you pay too much, you lose a little money-that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business balance prohibits paying a little and getting a lot-it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.
JOHN RUSKIN
1819-1900
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